UK Market Invasion and Debut at Ei Live 2024

MAG Theatron + SRND AT El Live 2024

MAG Theatron is making a significant move to broaden its international presence by appointing SRND Group as its official UK representative and valued partner.

SRND Group excels in providing a diverse array of products and solutions designed for audiovisual technologies, home theaters, and lighting. They deliver state-of-the-art products and top-tier cinema solutions for both residential and commercial settings, embodying their motto: “Luxury Solutions for High Tech Projects.”

SRND - Luxury Solutions for High Tech Projects.

Thanks to SRND’s dedicated efforts, MAG Theatron made its successful public debut in the UK at Ei Live 2024, the premier AV and home automation trade show held on September 18-19 at the Farnborough Exhibition Centre. This event is a key industry gathering in the UK, showcasing the latest innovations in smart home technology.

Ei Live 2024

Despite its minimalist design, SRND’s stand was an impressive showcase, featuring a 105-inch UltraResW 21:9 display and a MAG Theatron three M12 L-C-R main screen array speakers, two Hammer-12 subwoofers, two S6 surround speakers, and amplification. This setup became a focal point, drawing significant attention from the attendees.

Neil Davidson, Director of SRND, praised the collaboration with MAG Theatron and shared his vision for the future:

“MAG Theatron’s manufacturing capabilities are truly impressive, and I’m continually amazed at how they persevere despite challenging conditions. With thousands of commercial cinemas equipped with their solutions, they are one of the most recognized names in the market. This pedigree extends to their residential products as well. We’re planning to launch at one of the boutique cinema chains in London using their products – we just need to find one that also has a Barco projector!”

MAG Theatron and SRND Group are joining forces to bring new horizons to the UK market in the realm of high-end home cinema and AV technologies. This partnership is set to make a significant impact on the UK’s premium private cinema market, and we believe this is just the beginning of a long and successful journey, delivering unique audiovisual experiences that inspire and exceed the expectations of even the most discerning clients.

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