MAG Theatron continues to strengthen its presence across the United Kingdom and Ireland, together with our official partners, Pulse Cinemas / Invision UK. Innovation House UK in Bracknell has now added the flagship AVALON Ultimate Screen Wall Array, complete with dedicated amplification and Trinnov processing.

This project marks an important step for the brand in one of the world’s most demanding private cinema markets. The facility brings together the very latest technology in a properly designed high-end environment where integrators, dealers and clients can not only see but hear and feel what a truly exceptional system is capable of.

The MAG Theatron team, including Randhir Verma, Global Head of Sales, attended the two-day event, which marked the start of a new series of live listening sessions at Innovation House UK. During one demonstration featuring a scene from 13 Hours, a visitor summed it up perfectly:

“The best they’ve ever heard.”

A further highlight was an immersive audio session built around a project featuring 38 artists and a 360-degree orchestral canvas, with the personal participation of Justin Gray, winner of the 2026 Grammy Award for Best Immersive Audio Album. Guests were able to learn more about the creative process, the Dolby Atmos mixing approach and the role of precise Trinnov processing in creating a truly enveloping immersive experience. The event also showed how music, cinema and storytelling can come together in one high-performance audio environment.

We sincerely thank the Pulse Cinemas/Invision UK team for the outstanding level of execution, technical expertise and attention to detail. For integrators across the United Kingdom, Ireland and nearby regions, this is an excellent opportunity to experience MAG Theatron AVALON first-hand and to understand what this system can bring to premium private cinema projects.

MAG Theatron AVALON is now live at Innovation House UK. Now it is time to hear it for yourself.